|
|
Search Engines and how they work – and why you need to knowSearch engines are the non-human visitors to your web site or to be more technically correct it’s the robots, spiders or link bots that are the other non-human visitors to your web site. Search engines all work slightly differently in how they ensure their database of web pages is up to date and relevant. Some visit a popular web site often while others only visit the web site once when you submit a web site to make sure it is available on the web and then may not visit again until the owner of the search engine has a spring clean by checking that links are still alive. Search engines equal traffic – in both that they register in your statistics package as having visited and so are counted in your visitor statistics – and also because they attract “real” or human visitors. So a couple of points to ponder about this:- How do you attract the search engines in the first place…? I’ll go into the process of search engine optimisation in another post – but the key submission is the first one. When you launch your new web site you need to tell the search engines about it and so that they will visit with the various mechanisms to list your web site. If sections are incomplete or have not been properly optimised then you are missing the best chance to make the greatest first impression in the search engines – and you may be listed under incorrect key words. So how do the sites at the top of the search results get there…? Search engines use their own “algorithm” to rank the relevancy of a web page against the search terms. Various components in the html page are used to weight the results – so for example if a key word was mentioned in the title of the page then this ranks higher then if it doesn’t. I’ll go over Search Engine Optimisation as another topic.. Discuss this article:-
This forum is moderated posts may take up to 48 hours to appear |
|||||||||||
